Oct. 18, 2025
* Unlocking the Power of the 'Why' in Preaching
We explore how mindset and emotion shape action and why the most effective sermons start by answering one question: why do they need to know this. Brian shares a practical WHY acrostic, a powerful story from Christmas services, and a framework to turn truth into transformation.
• mindset plus emotion equals action
• positive and negative mindsets as motivators
• speak to the heart to drive memory and decisions
• the game changer question: why do they need to know this
• Michael Jr. illustration of purpose powering delivery
• the WHY acrostic: What truth, High stakes, Your burden
• stakes for you, community, and world to anchor urgency
• crafting burden-driven applications that prompt action
Please take the time to download the worksheet. The link should be in the episode notes. I would love to hear how this is helping you.
Visit our website speakonpurposepodcast.com
00:00 - Preaching For Life Change
01:39 - Mindset Drives Emotion And Action
05:20 - Positive And Negative Mindsets
08:23 - Speak To The Heart, Not Just Head
09:39 - The Game Changer Question: Why
12:46 - Michael Jr.’s Why Example
15:12 - Emotion As The Engine Of Decisions
17:02 - The WHY Acrostic Overview
17:54 - W: What Truth Are you Revealing
18:52 - H: High Stake Questions
20:13 - Stakes For You, Community, World
22:01 - Y: Find And Own Your Burden
23:46 - Christmas Service Breakthrough Story
24:47 - Download The Worksheet And Share Feedback
25:31 - Apply Why To Stir Action
WEBVTT
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Today, we're talking about preaching for life change.
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The reason some communicators can inspire change and others don't is because great communicators understand the answer to this one question.
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Think about this.
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You might have a great outline with great points, but how do you actually deliver a sermon that sparks people to action?
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Preaching with passion and inspiration is a skill.
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And it's one of the hardest things to learn when you're starting to preach.
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But here's the good news there is a way.
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I listen to sermons every week, including some of the most influential communicators in the world.
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And every great sermon has this one thing in common this question.
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So in this video, I'm going to break it all down.
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This is a proven and powerful question to help you preach for life change.
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And by the way, I'm Brian Cox, and I've been preaching and teaching for over 25 years, and I've helped many pastors put together some great sermons.
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All right, let's dive in and talk about this powerful question.
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Before we can answer this question, we must understand the psychology behind it.
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I call this first point the mindset principle of motivation.
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Because mindset shapes everything.
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It's a simple equation.
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Mindset plus emotion equals action.
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In other words, what you think creates what you feel, and what you feel drives what you do.
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Here's an example.
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Take flying.
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Some people love it.
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Some people are terrified of it.
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The moment they step on a plane, their mind starts racing.
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What if this thing crashes?
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That thought triggers an emotion, which is fear, and fear produces an action.
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Maybe they refuse to fly and take the bus instead.
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Their mindset led to emotion, and the emotion led to action.
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Here's another one.
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I know someone who believes church and religion are nothing more but a scam.
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They actually use stronger words than that.
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So whenever they see a Bible or hear a preacher, it instantly triggers anger and resentment.
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And what action follows?
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They refuse to set foot in a church or be a part of any faith community.
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That's sad.
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But that's the power of mindset.
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It shapes your heart, it stirs your emotions, it pushes you into action.
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Think about it this way: you nor I can read people's minds.
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That's probably a good thing.
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But here's what we can do: we can predict people.
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And if there's one thing I know to be true about people, it's this.
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People are always thinking about themselves.
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I'm not being negative.
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I'm not judging.
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I'm just being honest.
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This truth explains a lot about people and why they do what they do.
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Whether they lean in to listen to you or tune you out completely.
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In fact, you could say we're all shaped by a mindset, a mindset formed over time.
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The way we think becomes the way we believe, and those beliefs end up driving every choice we make.
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To help you understand this on a deeper level, I want to break these mindsets into two categories.
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There's the positive mindset, and there's the negative mindset.
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Let's start with the positive mindset first.
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Here's a good definition.
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Positive thinking is a mental and emotional attitude that focuses on the bright side of life and expects positive results.
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For example, every year my family and I go on vacation.
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And here's the thing: I never have to convince myself or talk my family into going.
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Why?
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Because I already know what's waiting for me.
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Great food, the beach, a book in my hand, time with family and friends.
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That's a positive mindset in action.
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I don't dread it, I don't fight it, I look forward to it.
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Why?
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Because I know why.
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And that why creates a mindset that motivates me, then I want to be there.
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Then there's the negative mindset.
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Here's a good definition.
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A negative mindset is a pattern of thinking that focuses on problems, failures, and potential outcomes.
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Here's how a negative mindset can be good for us, though, and it can motivate us to action.
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It's like stepping on a scale and realizing all right, it's time to exercise.
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Getting a bad grade in school, that motivates you to hit the books harder, or even going through a traumatic event that shifts the way you think about life.
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Both of these mindsets, positive and negative, are what push us to action.
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Here's another way to say it change your mindset, and you'll change your motivation.
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As preachers and communicators, we must always keep the mindsets of people in mind with every sermon we create.
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Think through each point, through each scripture verse, knowing the people who are listening have already been programmed to think a certain way.
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Our job is to help them see the truth and take action to a better life.
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That point was super important, but if you don't couple it with this, the magic is lost.
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I call this the game changer question.
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When you ask this question correctly, it will make any sermon inspiring.
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But before I reveal this question, let me ask you this.
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What makes some leaders' sermons inspire action while others struggle to connect?
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Think back to time you heard a speaker who really moved you.
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Chances are it wasn't just because of what they said or how well they explained it.
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It was because you felt their passion.
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You caught their why.
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See, that's the difference in speaking to the head and speaking to the heart.
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Even 2,000 years ago, Aristotle taught that persuasion connects both.
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And now science backs that up.
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Emotions don't just color our choices, they shape our memory and they guide our decisions.
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So if you want people not only to listen, but to remember and act, you can't just focus on what the how or the what.
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You have to start with why.
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Why should they listen?
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Why this matters to me and why this should matter to you.
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This emotional part leads to every decision.
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This idea, this powerful question, this game-changing question is this.
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Why do they need to know this?
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Let me say that again.
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Why do they need to know this?
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Because the why, it goes straight to our emotions.
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It can stir up joy, it can stir up anger.
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Either way, it moves us.
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And once emotion gets involved, action always follows.
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Here's the truth.
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If someone has a why that's bigger than their fear, they'll do it.
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If someone has a why that's bigger than their fear, they'll do it.
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And I want to show you an example of how powerful a why can be.
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I was watching a clip from an incredible comedian, Michael Jr., and he was demonstrating the power of why in his concert.
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I want to show you that.
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I think you're going to enjoy it.
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Watch this.
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Yo, how do I know?
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A lot of people, when they think of the phrase, how do I know, they always want to put the what behind it.
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How do I know what I'm supposed to do?
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The question that you really should ask is, how do I know why I'm here?
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Because when you know your why, your what becomes more clear and more impactful.
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If you know, like for instance, um, people know that I do comedy, but that's what I do.
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My why is to inspire people to walk in purpose.
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So I can do comedy, I can write books, I can be in a movie because all of it is motivated by my why.
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In fact, I have a new uh a new web series out called Michael Junior Break Time.
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Uh we probably just did the sixth episode.
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It's on YouTube.
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So every single Wednesday at 3 o'clock, we drop a new episode on YouTube of Michael Junior Break Time.
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What it is, is it's me.
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I travel around the country and I do stand-up comedy, in case you didn't know.
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And in the middle of my comedy set, sometime I'll stop and just talk to my audience.
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And we've been filming this, and it's, you know, it's it's pretty cool.
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So we're in Winston, Salem.
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I'm gonna show you a clip from Winston, Salem.
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And I'm just talking to this guy in the audience, and he tells me that he's a uh a musical instructor at a school.
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So I was like, all right, you're a musical instructor, you know.
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Can you sing?
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Let me hear you sing a song.
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So this is what happened at the last episode of Michael Jr.'s break time.
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Check it.
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So you're musical director.
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Yes, sir.
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All right, so um, let me get a couple, let me get a couple bars of like uh amazing grace.
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Can you do the first part of that?
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Let me go ahead.
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Like me.
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That brought a sing.
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You know what I'm saying?
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Now, won't you give me the version is if uh your uncle just got out of jail, you got shot in the back when you was a kid.
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I'm just saying, let me see the hood version real quick if you know which version I'm talking about.
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Just see if that exists.
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Let me see what you got.
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Okay.
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Um here's what I want you to catch.
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The first time I asked him to sing, he knew what he was doing.
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The second time, he knew why he was doing it.
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When you know your why, your what becomes more impactful because you're walking towards or in your purpose.
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You can just feel the emotion in his singing because he found his why.
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I know what you're thinking.
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I'm not that emotional.
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Okay, but here's the truth: you're more emotional than you think.
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We are all emotional beings.
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Let me prove it to you.
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Have you ever been driving down the road when someone cuts you off?
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What happened next?
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Did you wave politely and start singing, oh, how I love Jesus?
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No, probably not.
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My guess is you got frustrated.
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Maybe you whispered a few words under your breath or offered a hand signal that supposedly points people toward heaven.
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Think about it.
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We all feel the same six core emotions: sadness, happiness, fear, anger, surprise, and disgust.
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And those emotions, they shape our choices.
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They can determine who we fall in love with, who we can't stand, the house we buy, or the car we drive.
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Why do I bring this up?
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What does road raids have to do with speaking?
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Simple.
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Emotion drives everything.
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It's the single biggest motivator in our lives.
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Emotion hits us at the heart of our why.
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Why am I here?
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What is my purpose?
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And when you speak to the heart of the people you're teaching, it changes and inspires them.
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Understanding this about your audience makes it a game changer for your sermons because now you're speaking to the heart, not just the mind.
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I've read many books on communication.
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I've listened to hundreds of sermons, and I've come up with this practical way to answer this question, why?
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I want to show you this.
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I think if you apply this to your sermons, it will make it easier and simpler to find that answer to why.
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Some of you may have heard this before.
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It's an old preacher trick.
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It's called an acrostic.
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You take a word, then you use each letter in that word to help you remember something important.
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I created an acrostic with the word why.
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I break it down like this.
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The first letter stands for what truth are you sharing?
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What piece of God's truth will your audience take with them and hold on to?
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So let me give you an example.
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Recently I was preaching from Joshua 1.8.
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And some of you may know this verse.
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It talks about when we read and meditate on the word of God, if we'll do that daily, day and night, we will be successful.
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So after reading that and understanding the context, I came up with this statement of truth.
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When you read and meditate on God's word, we will be successful and prosperous.
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That's the simple truth I want my audience to know.
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That's the gold I want them to carry home.
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So now that we know this, we move on to the next letter in our word, which is H.
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And it stands for high stake questions.
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Next, you must ask these three high stake questions.
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And when you do this, you'll begin to find your why.
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You should think about everyone in the room, young, old, from every walk of life.
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Also keep the two mindsets in mind, the positive and the negative, as you ask these questions.
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So here's our first high stake question.
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What's at stake for you as the teacher if you don't apply this truth?
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You have to own this truth before you can teach this to anyone.
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You have to live it, not just teach it.
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Here is our truth again.
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Let me share it with you.
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When you read and meditate on God's word, you will be successful and prosperous.
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You must ask yourself, what does this mean to me personally?
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Well, here's a few examples.
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Here's what's at stake for me if I was teaching this sermon, my spiritual walk.
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If I'm not reading the Bible and I'm not meditating on it, then I can't be effective in my teaching.
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See, I'm responsible to carry and lead people spiritually.
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And if I show up unprepared, I could actually point someone in the wrong direction.
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See, the stakes aren't small, they're real.
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And that's why for me, preparation, study, personal applications aren't optional.
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They're essential.
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Now that I understand what is at stake for me, I move on to the next question.
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What's at stake for the community?
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This is our second question.
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What's at stake for the community?
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You must make this real for the people you're speaking to.
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Think about your own neighborhood, your town, your church.
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What's at stake for them without this truth?
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I listed a few thoughts on what our community could look like without this truth applied.
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Without the church, without the Bible, a lack of hope.
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A community without God can feel dark and empty.
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Make it tangible.
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Share examples your audience will recognize.
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Show them the cost of inaction.
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What's at stake for the world?
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Our third question: what's at stake for the world?
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Step back and see the bigger picture.
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A lost world, millions of people who may never experience Jesus if we don't meditate and learn and pray on God's word.
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That's a big deal.
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If we as Christians don't embrace this truth, the world loses.
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The world will never know God if the church doesn't step up and embrace the word and live it out.
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